What is a Business Letter?
Business letters are COMPANY TO COMPANY written DOCUMENTS that will be referred to in the future and even used as legal evidence. DOCUMENTS convey information. .Your letters speak volumes about your company and you to other businesses and individuals . The right STYLE, the CONTENTS and the attractive APPEARANCE of your letter will establish contact and help to maintain the good will of the reader .
Before your potential client reads the letter you need to make an IMPACT. Otherwise they might not be interested enough to even bother to read it. Unless you WIN the TRUST and grab the ATTENTION of your reader there and then, the danger is that the letter will be put to one side, and eventually buried under other paperwork. When a potential business partner or client receives a thin papered A4 sheet with unclear type and spelling mistakes, they won't believe in the company's reliability. Because it is obvious that the sender doesn't even care to act professionally.
On the other side, if the sender has bothered to present a NEATLY typed sheet on DECENT paper, with the text done in correct English in the appropriate tone , - then it is an obvious conclusion to reach that the company deserves RESPECT.Through your letters YOUR COMPANY goes right into the addressee's home or office. Their impression of YOU is formed from your message. Stop and think about that aspect of business. Because it is vital that you fully realize the importance of your business letters